Poolwerx adds seasoned global industry professional to senior ranks

Billie Pfeiffer

Billie Pfieffer, Director of Franchise Sales

Poolwerx has announced the addition of Billie Pfeiffer to the US operations team as the Director of Franchise Sales. Pfeiffer has previously served as the Director of New Member Sales-Domestic and International at United Aqua Group, as well as working in the swimming pool industry for over 30 years. Cutting her teeth with a small pool builder and service operation, Pfeiffer then jumped to the distribution and manufacturer side of things, launching a global career. She worked with Horner Equipment in Florida in the distribution customer service department.

She moved on to work with Horner’s manufactured products, Autopilot Systems and Lo-Chlor Chemicals, and then ​moved into an Operations Manager position at CL Marketing, a distributor and manufacturing heavyweight in Calgary, Canada. Her success in Canada led her back to the states in 2012, working out of Arizona and eventually down under to Queensland, Australia in sales manager roles.

After moving back to the states and a director stint at United Aqua Group, Pfeiffer reconnected with John O’Brien, Poolwerx Founder and CEO, whom she met while working in Australia. “I recognized an incredible talent in Billie and was blown away by her knowledge and passion for the industry,” said O’Brien. “We jumped at the chance to work with such an accomplished powerhouse of the trade.”

With Pfeiffer’s appointment as the Director of Franchise Sales, Poolwerx is ramping up its franchise development efforts as the company eyes crossing the 200-store mark and plans to have more than 620 service vans across America in the next five years. Tasked with continuing the US growth of the Poolwerx, she will be focusing on disrupting the status quo by introducing independent businesses to the Poolwerx franchise model which emphasizes employee training, marketing, technology, and proven sales methodologies – typically beyond the reach of independent operators.

“Due to the global pandemic, people are traveling less and investing in their backyards more than ever. I’m excited to be working with Poolwerx to become the go-to brand for everyone’s pool needs – including homeowners and property managers,” said Pfeiffer. “It’s a very promising time for our industry and there is plenty of opportunity to grow an existing independent pool service operation or become a pool entrepreneur.”

She is seeking business owners looking for outside support to grow their retail and service businesses who have been in the industry for years and are looking for a grow-and-exit strategy. The global brand also offers a scalable model wherein franchisees can start with one service van, later open a retail store, and ultimately expand their footprint to multiple retail locations and vehicles. Poolwerx is currently scouting qualified candidates across Alabama, Arizona, California, Florida, Georgia, Louisiana, Mississippi, South Carolina, Texas, and the northeast.


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Poolwerx Launches Summer Sweepstakes One lucky winner will win free pool service for one year courtesy of the nearest local Poolwerx Franchise Partner. Poolwerx, in coordination with their local franchise community, announced today that one lucky client within a Poolwerx service territory will receive free pool service for an entire year. Pool homeowners that reside near a Poolwerx retail location or are within a service area can register to win by submitting their email address and verifying their zip code. In addition to free pool service, participants are also eligible to win weekly prizes like pool party packs that contain essential chemicals like a non-chlorine oxidizer, shock, phosphate remover, and an enzyme clarifier. No purchase is necessary to enter. “Between the pandemic last year and the tightening supply chain industry-wide, we wanted to remind pool owners that we’re always here for all their pool needs in spite of these challenges,” said Ruben Avendano, the VP of Marketing at Poolwerx. “That’s why we are thrilled to offer this opportunity to a lucky client to have a completely worry-free summer and enjoy their pool all year long.” Poolwerx retail locations are also handing out scratch-offs to clients that bring their pool water samples for a free in-store digital water test. Every scratch-off presents another opportunity for pool owners to win more prizes toward their next Poolwerx visit. Shoppers can win up to $15 off their next purchase or a mystery gift. “Owning a pool should be fun and affordable. We pride ourselves on providing our clients great, knowledgeable service at the best value. These scratch-offs are a great way to give our shoppers a little something extra,” said Avendano. “In conjunction with our first sweepstakes, we’re looking forward to a fun-filled summer and we can’t wait to find out who the lucky grand-prize winner is.” The grand prize winner will be announced in July. For full terms and conditions or to enter visit https://www.poolwerx.com/summersweepstakes.  
Poolwerx gains two entries on the exclusive AQUA 100 list Poolwerx Forest Lane, Poolwerx Union Hills and Poolwerx Beaches are among 10 US pool and spa retailers honored for industry excellence. Three Poolwerx locations have earned accolades from AQUA Magazine. Poolwerx Forest Lane in Dallas, TX, Poolwerx Union Hills in Phoenix, AZ, and Poolwerx Beaches in Jacksonville, FL are proud to announce they have been inducted into the AQUA 100, an exclusive honor bestowed to just 10 North American pool and spa retailers each year. The AQUA 100, presented by AQUA Magazine, is an industry-leading competition designed to honor excellence in pool and spa retail. In light of the adversity specialty retailers of all kinds have faced over the past decade — the rise of online shopping, the pressure of a recession and, this past year, the global pandemic — the AQUA 100 honors the diamonds of excellence that have not only survived, but thrived, proving once and for all the spirit of brick-and-mortar businesses will carry on. "To win an independently judged, national contest like the AQUA 100 is a real achievement,” says AQUA Magazine Executive Editor Scott Webb. “It is the highest honor in pool and spa retail." “We couldn’t be prouder of our teams in Dallas, Phoenix, and Jacksonville,” said Chief Operating Officer at Poolwerx, Andrew Kidd. “As a franchise system, it’s our local partners that truly make the difference and exemplify all Poolwerx stands for; top quality pool service at a fair price from a friendly face.” The application process was rigorous, requiring entrants to provide detailed information on company history, customer service, store design, digital presence, marketing and community involvement, complete with supporting documents. Applicants were judged by an independent panel of retail experts. “As a small business owner, I pride myself on viewing customers as more than a transaction. They are my neighbors, friends, family and colleagues,” said Franchise Partner/Owner of Poolwerx Beaches, Nick McAbee. “I’m thrilled that my team and I are being recognized amongst these industry leaders for simply doing our best to serve our community.” Click here to read more at Aqua Magazine
Poolwerx Franchise Partner Selected as Pool Pro Magazine Panelist   We are proud to announce that Frank Disher, Franchise Partner and owner of Poolwerx North Richland Hills, has been selected as a 2021 pro panelist for Pool Pro Magazine! Pool Pro Magazine is a leading pool industry publication serving the hundreds of thousands of professionals in the swimming pool and spa industry in the U.S. and abroad. This panel was created by Pool Pro Magazine with the aim to share the opinions and expertise of knowledgeable professionals in the industry from around the U.S. Each edition of the magazine poses questions to the members of this group. Frank is known to be a leader at not just at Poolwerx, but around the industry as well. He is very opinionated and vocal in calling for higher standards in education, ethics, and professionalism for pros in the swimming pool and spa industry. In 2019, Frank and his incredible staff at Poolwerx North Richland Hills were awarded the Poolwerx Franchise of the Year award, which Poolwerx grants one U.S. location each year that demonstrates excellent performance among their peers. Click here to read more at Pool Pro Magazine

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