Find a Poolwerx Request a Service
Request a Service Find a Poolwerx
Home • Poolwerx Blog • Conversion Growth Strategy

Conversion Growth Strategy

According to ‘The Franchise Review’, when it comes to conversion recruitment, we’re leading the way…

Cover of franchise review

“Poolwerx leads the way”

According to ‘The Franchise Review’, when it comes to conversion recruitment, we’re leading the way in implementing this as a franchise development strategy. Conversion is an opportunity which not only allows unsupported small businesses to join a larger network, but as Franchisors, means we gain a ready-made customer base and Franchise Partners who are experienced within the industry.

Click here to read the full article

More From Poolwerx

Franchising with Poolwerx Why You Want to Start an Amazon-Proof and Walmart-Proof Business In the post-epidemic era, the most profitable industries of the day and their business operation characteristics need to be properly analyzed. It's well known that more people are working from home, which brings extremely lucrative profits to various logistics industries and online marketing. Amazon is a good example of a big name in online shopping. It then looks at how its business works, which is mostly done through the Internet to make transactions easier. Of course, there is also the success of daily needs and retail supermarkets like Walmart because transactions can be completed through roadside pickup or door-to-door delivery with little face-to-face interaction. Also, you can see how it has had a big effect on many business models that keep closing, like restaurants that need more face-to-face communication and user experience. The post-epidemic era has changed the business model and created more business opportunities. In contrast to the service business, which is distinguished by simple, direct, and quick delivery, the home-based business offers more promise and hope for growth. New business growth opportunities By looking at the current business characteristics of the service industry and the operational characteristics of successful companies, we can see that many of these online (or mall-sold) goods are basic and standard, like daily necessities, clothing, tools, etc. The biggest characteristic is that they do not require much contact and communication, and they all revolve around the home scenario as the service target. Look at the current home office life scenario. What other service business has more potential for development? You can look at the proportion of family assets: real estate, autos, investments, etc. The most direct and realistic is real estate. The swimming pool part of the property is an integral part of the property, which is the second-largest real estate after the housing assets. Then there's the swimming pool support services industry, which has a lot of room for growth. The spring of swimming pools Everyone has experienced the home isolation of an epidemic, and the most uncomfortable thing is not being able to get in touch with nature, especially when you see the sun shining and the streams flowing outside your house. Spring is the time when everything is reviving and getting close to nature, but the epidemic has isolated people inside the house, and the only possible freedom is the backyard lawn and swimming pool. But pool maintenance is a very specialized thing, and often its service providers are relatively small and don't have the same brand names as the Amazons of the industry. From the customer's point of view, it takes a lot of trial and error to find a satisfactory service, so there are opportunities for growth in the pool service industry with big brand service providers. At this moment, Poolwerx is such a big giant that it already has a 25% market share, which is the hope and spring of the pool service industry. Poolwerx rejuvenates the pool service industry Poolwerx is a pool service company that already has a huge market share in Australia and New Zealand, with a strong commercial base, and is now starting to increase its penetration in the US market. The main opportunity for growth is its business partnership model, which offers new opportunities for business professionals who are looking for a breakthrough and a career change. Without much investment, it is possible to gradually grow from an independent operator with one service truck to the scale of having its own independent stores and 2-3 service trucks in less than a 4-year time span. According to the company's market operation statistics, its business operation entities make an average of $1.7 million in sales every year with the service and retail scope. It is on such a scale and development trend that other companies in the same industry are not on the same level to be able to compare. Prospects and hopes The way Poolwerx does business is the driving force behind the growth of other franchised businesses. There is already a well-developed model for initial investment management, planning, and development planning from the start of a business, as well as a model for growing a business all the way, including market support and promoting it on social media. Giving individual merchants and franchisees a solid foundation for business growth and a wide range of options for growing their markets is a surefire way to make their businesses successful. The service side of the industry is also very diverse and full of business opportunities, from cleaning and maintaining pools to preventive maintenance, replacing and upgrading pool filters, using and buying chemicals, and other aspects of perfect supply and technical support. On average, the average annual basic maintenance cost of each home pool can reach more than $2,000, and even more for commercial community pools, SPA pools, etc. So, based on Poolwerx's business development path, it is full of opportunities and lucrative business profit possibilities. Conclusion Business opportunities are all around us. To be able to have more room for development, you need to stand on the shoulders of a giant bird's-eye view of the world. Poolwerx is a company that can give their franchise business development a more solid foundation and broader prospects for development.   Read More
Franchising with Poolwerx Pool Industry Fuels Franchisee Growth Are you an entrepreneur looking to invest between $125,000 and $400,000 into a thriving industry? If so, a Poolwerx franchise could be the ideal choice for you. With AUVs coming in at $1.6 million, it might be the right time for you to dive in! In this guide, we’ll break down why the pool industry makes such a great investment opportunity – especially in the wake of home owners installing pools during the COVID pandemic. Read More
Poolwerx News Poolwerx Partners with Norwest to Drive Growth Dallas, Texas, July 6, 2022 - Poolwerx, the world’s largest global franchise pool service brand, today announced it is partnering with Norwest, a leading global investment firm, to drive business growth across the U.S. and overseas. Founded in 1992 by entrepreneur and CEO John O’Brien, Poolwerx has demonstrated its resilience as a brand with immense growth in every year of operation despite multiple recessions. The business currently supports 350 franchise partners, 170 stores and more than 600 service vans in the U.S., Australia and New Zealand, with U.S. headquarters in Dallas. Poolwerx joins other market-leading franchise businesses in Norwest’s portfolio, including Junk King and The Learning Experience. The Norwest team brings extensive home services expertise and will provide resources that enable Poolwerx to expand its footprint across the U.S. and expand into new international markets. This strategic partnership will empower existing franchise partners to grow their businesses at a faster rate. “We are thrilled to welcome Norwest to the Poolwerx family,” said O’Brien. “Through this new partnership, we will have access to Norwest’s wealth of experience across both franchise and non-franchise businesses, allowing us to reach our ambitious growth goals faster.” “Poolwerx is one of the few international franchise brands that has cracked the U.S. market as a result of its robust expansion processes, strong relationships with franchise partners and suppliers, and fiercely loyal customer base,” said Stew Campbell, Partner at Norwest. “The company is uniquely positioned to capitalize on opportunities in the large and growing pool and spa market across products and services domestically and overseas.” “This partnership will have a huge impact on the growth opportunities for our U.S. operations. While our leadership team and day-to-day operations will remain the same, we expect to see a big impact in the success of both our brand and franchise partners,” O’Brien said. “I am proud to announce COO Andrew Kidd will move into the role as North American CEO. With 10 years of experience in leadership roles at Poolwerx, Kidd will bring his skills in franchising and operations to his enhanced role in the United States. “I will continue to strategically lead the business as Executive Director. In the meantime, it’s business as usual as we continue our mission of building a network of small businesses that help families create lifelong poolside memories.” InterFinancial Corporate Finance was the lead advisor to Poolwerx and its shareholders on this transaction. About Norwest Norwest is a leading venture and growth equity investment firm managing more than $12.5 billion in capital. Since its inception, Norwest has invested in more than 650 companies and currently partners with more than 200 companies in its venture and growth equity portfolio. The firm invests in early- to late-stage businesses across a wide range of sectors with a focus on consumer, enterprise and healthcare. The Norwest team offers a deep network of connections, operating experience, and a wide range of impactful services to help CEOs and founders scale their businesses. Norwest has offices in Palo Alto and San Francisco, with subsidiaries in India and Israel. For more information, please visit www.nvp.com. Follow Norwest on Twitter @NorwestVP.  Read More

Blog Categories

Search

Recent Posts

Why You Want to Start an Amazon-Proof and Walmart-Proof Business In the post-epidemic era, the most profitable industries of the day and their business operation characteristics need to be properly analyzed. It's well known that more people are working from home, which brings extremely lucrative profits to various logistics industries and online marketing. Amazon is a good example of a big name in online shopping. It then looks at how its business works, which is mostly done through the Internet to make transactions easier. Of course, there is also the success of daily needs and retail supermarkets like Walmart because transactions can be completed through roadside pickup or door-to-door delivery with little face-to-face interaction. Also, you can see how it has had a big effect on many business models that keep closing, like restaurants that need more face-to-face communication and user experience. The post-epidemic era has changed the business model and created more business opportunities. In contrast to the service business, which is distinguished by simple, direct, and quick delivery, the home-based business offers more promise and hope for growth. New business growth opportunities By looking at the current business characteristics of the service industry and the operational characteristics of successful companies, we can see that many of these online (or mall-sold) goods are basic and standard, like daily necessities, clothing, tools, etc. The biggest characteristic is that they do not require much contact and communication, and they all revolve around the home scenario as the service target. Look at the current home office life scenario. What other service business has more potential for development? You can look at the proportion of family assets: real estate, autos, investments, etc. The most direct and realistic is real estate. The swimming pool part of the property is an integral part of the property, which is the second-largest real estate after the housing assets. Then there's the swimming pool support services industry, which has a lot of room for growth. The spring of swimming pools Everyone has experienced the home isolation of an epidemic, and the most uncomfortable thing is not being able to get in touch with nature, especially when you see the sun shining and the streams flowing outside your house. Spring is the time when everything is reviving and getting close to nature, but the epidemic has isolated people inside the house, and the only possible freedom is the backyard lawn and swimming pool. But pool maintenance is a very specialized thing, and often its service providers are relatively small and don't have the same brand names as the Amazons of the industry. From the customer's point of view, it takes a lot of trial and error to find a satisfactory service, so there are opportunities for growth in the pool service industry with big brand service providers. At this moment, Poolwerx is such a big giant that it already has a 25% market share, which is the hope and spring of the pool service industry. Poolwerx rejuvenates the pool service industry Poolwerx is a pool service company that already has a huge market share in Australia and New Zealand, with a strong commercial base, and is now starting to increase its penetration in the US market. The main opportunity for growth is its business partnership model, which offers new opportunities for business professionals who are looking for a breakthrough and a career change. Without much investment, it is possible to gradually grow from an independent operator with one service truck to the scale of having its own independent stores and 2-3 service trucks in less than a 4-year time span. According to the company's market operation statistics, its business operation entities make an average of $1.7 million in sales every year with the service and retail scope. It is on such a scale and development trend that other companies in the same industry are not on the same level to be able to compare. Prospects and hopes The way Poolwerx does business is the driving force behind the growth of other franchised businesses. There is already a well-developed model for initial investment management, planning, and development planning from the start of a business, as well as a model for growing a business all the way, including market support and promoting it on social media. Giving individual merchants and franchisees a solid foundation for business growth and a wide range of options for growing their markets is a surefire way to make their businesses successful. The service side of the industry is also very diverse and full of business opportunities, from cleaning and maintaining pools to preventive maintenance, replacing and upgrading pool filters, using and buying chemicals, and other aspects of perfect supply and technical support. On average, the average annual basic maintenance cost of each home pool can reach more than $2,000, and even more for commercial community pools, SPA pools, etc. So, based on Poolwerx's business development path, it is full of opportunities and lucrative business profit possibilities. Conclusion Business opportunities are all around us. To be able to have more room for development, you need to stand on the shoulders of a giant bird's-eye view of the world. Poolwerx is a company that can give their franchise business development a more solid foundation and broader prospects for development.  

Promotions