Join the USA’s #1 Pool Servicing Franchise

A Franchise Concept Made For You!

A Poolwerx franchise offers tremendous potential to any individual with a strong work ethic, an entrepreneurial spirit, and a heart for customer service. Poolwerx is a great franchise opportunity if you are looking for a rapidly growing franchise program that can amplify your revenue while providing you with unconditional support. 

We’re here for you with great branding, exclusive vendor integration, powerful marketing, and training for long-term success. The success of our franchisees is always at the forefront of our commitment to you and your business goal. It is our utmost priority to ensure the success of your franchise. Here’s some information on why it is a great idea to start up a pool maintenance franchise with Poolwerx:

Benefits & Support that Stand Out 

Poolwerx is a trusted brand in the pool maintenance franchise industry and provides an unmatched support system for its pool franchise owners. No matter what kind of franchise you own, you can take advantage of the following exclusive benefits:

Take Charge Of Your Franchise

Poolwerx is unique in the pool maintenance franchise industry. Having over a decade of established success, we are dedicated and focused on delivering excellence and unexpected value to both franchisees and customers. Because we are one of the most trusted pool maintenance brands, we work closely with many well-known brands within the industry. We focus on exceeding client expectations and going above and beyond for your continued success.

Facilities For Hands-On Learning

We believe in providing constant hands-on support to all our franchisees. That’s why, we’ve constructed a state-of-the-art facility in the heart of Dallas to teach cleaning techniques, pool repair, general & preventative maintenance, and retail sales.

An elevated swimming pool leaves what would normally be underground plumbing and fixtures exposed below for easy training on identifying leaks and fixing them. In a controlled learning environment of the home office, you can gain confidence in becoming a Franchise Partner in a global franchise.

Training and Support

As a Poolwerx Franchise Partner, you will receive all training you need to kickstart your business, including business and technical training. Poolwerx gives you extensive in-depth initial and ongoing training that is crucial to your success in the franchise business.

Our Pool School training program will equip you with all the technical and business knowledge you need to run a successful business, while our continuing education programs will keep you ahead of the game and ensure all employees are on the same page. Poolwerx also offers robust training in retail sales and visual merchandising techniques by training in a mock retail storefront.

You will be awarded the nationally recognized CPO accreditation at the end of your Pool School. Aside from the Pool School expertise, we also provide ongoing support and training to you as well as any staff you hire.

Expand Your Existing Pool Business And Make It More Profitable

With the Poolwerx Partnership Program, you can convert your existing pool retail store or mobile pool servicing vehicle into powerful Poolwerx franchise outlets. We provide comprehensive guidance and support to entrepreneurs who already own existing pool retail stores and mobile pool businesses utilizing the Poolwerx brand and systems. With our marketing and branding programs, you’ll maximize your return on investment in no time at all.

Make A Splash With Poolwerx

Poolwerx has become recognized nationally as a global leader in swimming pool maintenance, repair, and retailing with solid investments in the United States for the purpose of recruiting, training, and supporting top-quality franchisees who are eager to win and expand quickly into new regions and markets. By focusing your marketing dollars on proven marketing systems that build your client base faster, we help you maximize your income potential. We provide you the power to win by combining deep technical and sales expertise with extensive retail industry knowledge.

The Poolwerx Family: Who We Are

Franchising with Poolwerx is a great way to become your own boss and drive recurring revenue by becoming an integral part of the growing $600B home services industry. 

Poolwerx has been helping entrepreneurs succeed for more than 25 years. Embark on a new adventure with Poolwerx.

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Poolwerx Partners with Norwest to Drive Growth Dallas, Texas, July 6, 2022 - Poolwerx, the world’s largest global franchise pool service brand, today announced it is partnering with Norwest, a leading global investment firm, to drive business growth across the U.S. and overseas. Founded in 1992 by entrepreneur and CEO John O’Brien, Poolwerx has demonstrated its resilience as a brand with immense growth in every year of operation despite multiple recessions. The business currently supports 350 franchise partners, 170 stores and more than 600 service vans in the U.S., Australia and New Zealand, with U.S. headquarters in Dallas. Poolwerx joins other market-leading franchise businesses in Norwest’s portfolio, including Junk King and The Learning Experience. The Norwest team brings extensive home services expertise and will provide resources that enable Poolwerx to expand its footprint across the U.S. and expand into new international markets. This strategic partnership will empower existing franchise partners to grow their businesses at a faster rate. “We are thrilled to welcome Norwest to the Poolwerx family,” said O’Brien. “Through this new partnership, we will have access to Norwest’s wealth of experience across both franchise and non-franchise businesses, allowing us to reach our ambitious growth goals faster.” “Poolwerx is one of the few international franchise brands that has cracked the U.S. market as a result of its robust expansion processes, strong relationships with franchise partners and suppliers, and fiercely loyal customer base,” said Stew Campbell, Partner at Norwest. “The company is uniquely positioned to capitalize on opportunities in the large and growing pool and spa market across products and services domestically and overseas.” “This partnership will have a huge impact on the growth opportunities for our U.S. operations. While our leadership team and day-to-day operations will remain the same, we expect to see a big impact in the success of both our brand and franchise partners,” O’Brien said. “I am proud to announce COO Andrew Kidd will move into the role as North American CEO. With 10 years of experience in leadership roles at Poolwerx, Kidd will bring his skills in franchising and operations to his enhanced role in the United States. “I will continue to strategically lead the business as Executive Director. In the meantime, it’s business as usual as we continue our mission of building a network of small businesses that help families create lifelong poolside memories.” InterFinancial Corporate Finance was the lead advisor to Poolwerx and its shareholders on this transaction. About Norwest Norwest is a leading venture and growth equity investment firm managing more than $12.5 billion in capital. Since its inception, Norwest has invested in more than 650 companies and currently partners with more than 200 companies in its venture and growth equity portfolio. The firm invests in early- to late-stage businesses across a wide range of sectors with a focus on consumer, enterprise and healthcare. The Norwest team offers a deep network of connections, operating experience, and a wide range of impactful services to help CEOs and founders scale their businesses. Norwest has offices in Palo Alto and San Francisco, with subsidiaries in India and Israel. For more information, please visit Follow Norwest on Twitter @NorwestVP. 
Poolwerx’s Two-Prong Approach You don’t become the leader in a high-growth, home service business like Poolwerx by accident. Unlike the many “mom and pop” pool maintenance and repair operations who leave their growth up to chance, Poolwerx has built its revenue, customer base and market dominance on a two-pronged, hub and spoke strategy.  Here’s a little insight into how Poolwerx created and continues to use this strategy. The Hub When Poolwerx created its two-pronged approach, it realized that visibility was essential. The best way to get visibility is to have physical locations, and the best way to take advantage of them is to put them in high-traffic areas. Poolwerx creates the “hub” of the business near busy roads that tens of thousands of people use every day. Large graphics and appealing signs draw attention and bring new customers through the doors. Many Poolwerx customers purchase pool equipment and supplies for DIY maintenance and repairs. For those who can’t tackle a project or perform maintenance themselves, Poolwerx franchise owners can utilize the other part of their business - the service-oriented spoke of the operation. The Spokes If the Poolwerx retail stores are the central hub of the business connecting franchise owners with potential customers, then the spokes are the part of the business model that really gets the job done. The spokes feature fully equipped vans and technicians who have the skills to perform routine maintenance and solve complex problems for homeowners and community development managers. A swimming pool is a big investment and people need to have confidence that someone is looking out for them. Poolwerx customers value our expertise and reliability. Multiple Revenue Streams Poolwerx goes beyond the hub and spoke model by partnering with local contractors and service providers needing a reliable supplier of parts, equipment and professional-grade supplies. Our business model has five revenue streams, which means our franchise owners have multiple ways to drive revenue and profitability, in every season. Since Poolwerx is a large, established brand, franchise owners can get bulk discounts from major suppliers and manufacturers that smaller companies can’t. Having that buying power is another way Poolwerx out swims its competition. A Growing Team Many small businesses in the swimming pool industry don’t spend too much time thinking about the mechanics of building a great business, but that’s precisely what has taken Poolwerx to the top and what keeps us there. If you’re interested in learning more about owning a Poolwerx franchise, call Tara Merchant at 310.318.4389 or email