Why There Isn't Too Much Competition for Poolwerx

 

Poolwerx has been offering swimming pool franchise opportunities in the swimming pool retail and service industry for more than 20 years. Swimming pool supplies and maintenance has proven to be a very lucrative business for Poolwerx franchisees who have chosen to invest in the industry.

There are roughly 300,000 public swimming pools and another 10 million residential swimming pools in the US alone. According to IBISWorld, 66,000 companies offer cleaning, servicing, repairing, and maintaining swimming pools in the country. Although there are many pool repair and maintenance companies, none has anything close to 5% market share, creating a highly fragmented market void of sophisticated competition. A fragmented market refers to a scenario where no single company or group of companies has a strong presence, which makes it easier for Poolwerx franchisees to enter new markets and build robust businesses.

The Opportunity

When a franchise candidate invests in any business, they need to consider the strength and sophistication of the competition they are going up against. For instance, someone looking to invest in a coffee shop has to consider how they will compete with two eight-hundred-pound gorillas like Dunkin’ and Starbucks who don’t easily give up customers and market share.

Michael Porter, author of the best-selling business book Competitive Strategy: Techniques for Analyzing Industries and Competitors, wrote, “…fragmentation can be a very significant strategic opportunity. The payoff to (the brand) consolidating a fragmented industry can be high because…there tend to be small and relatively weak competitors who offer little threat…”

Smart franchise investors know that fragmented markets such as swimming pool retail, repair, and maintenance compete against unsophisticated small business owners who don’t often understand digital marketing, branding, advanced technology, or other tools which drive business today.  This makes it easier for Poolwerx franchisees to enter their backyards and establish profitable businesses.

The Poolwerx Advantage

At Poolwerx, we offer franchisees competitive advantages such as digital marketing, national account purchasing, technical training at our state-of-the-art facility, and  ongoing support in multiple business disciplines. Additionally, we offer third-party financing sources to assist franchisees with start up and expansion capital, covering startup costs, franchise fees, inventory, and other equipment.

Poolwerx franchisees can start their business as a mobile business, keeping the front end investment low.  Franchisees can also expand into retail, creating multiple revenue streams which boost sales and reduce risk. 

Final Take

Eventually, in most fragmented markets, sophisticated brands emerge, scale rapidly, and dominate the industry.  Smart franchise investors understand the value of spotting a future dominant brand like Poolwerx and join while prime development territories are still available. 

For more information, visit our franchise opportunity website at Poolwerx.

 

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Poolwerx’s Two-Prong Approach You don’t become the leader in a high-growth, home service business like Poolwerx by accident. Unlike the many “mom and pop” pool maintenance and repair operations who leave their growth up to chance, Poolwerx has built its revenue, customer base and market dominance on a two-pronged, hub and spoke strategy.  Here’s a little insight into how Poolwerx created and continues to use this strategy. The Hub When Poolwerx created its two-pronged approach, it realized that visibility was essential. The best way to get visibility is to have physical locations, and the best way to take advantage of them is to put them in high-traffic areas. Poolwerx creates the “hub” of the business near busy roads that tens of thousands of people use every day. Large graphics and appealing signs draw attention and bring new customers through the doors. Many Poolwerx customers purchase pool equipment and supplies for DIY maintenance and repairs. For those who can’t tackle a project or perform maintenance themselves, Poolwerx franchise owners can utilize the other part of their business - the service-oriented spoke of the operation. The Spokes If the Poolwerx retail stores are the central hub of the business connecting franchise owners with potential customers, then the spokes are the part of the business model that really gets the job done. The spokes feature fully equipped vans and technicians who have the skills to perform routine maintenance and solve complex problems for homeowners and community development managers. A swimming pool is a big investment and people need to have confidence that someone is looking out for them. Poolwerx customers value our expertise and reliability. Multiple Revenue Streams Poolwerx goes beyond the hub and spoke model by partnering with local contractors and service providers needing a reliable supplier of parts, equipment and professional-grade supplies. Our business model has five revenue streams, which means our franchise owners have multiple ways to drive revenue and profitability, in every season. Since Poolwerx is a large, established brand, franchise owners can get bulk discounts from major suppliers and manufacturers that smaller companies can’t. Having that buying power is another way Poolwerx out swims its competition. A Growing Team Many small businesses in the swimming pool industry don’t spend too much time thinking about the mechanics of building a great business, but that’s precisely what has taken Poolwerx to the top and what keeps us there. If you’re interested in learning more about owning a Poolwerx franchise, call Tara Merchant at 310.318.4389 or email Tara.Merchant@Poolwerx.com
Poolwerx: 12 Reasons Why Poolwerx is the Next Big Brand   If you are interested in getting into the rapidly growing home services sector, you should consider joining the leader in swimming pool services and repair for the following reasons. Strong unit-level economics. Poolwerx franchisees generate both high volume and high margins and average $1.6MM in sales (see 2021 FDD for more details). Weak competition. No brand has 5% market share.  The swimming pool maintenance, service, and repair business largely consists of small, unbranded, independent businesses.  This makes it easier and less expensive for new franchisees to penetrate new markets and establish a brand. Poolwerx franchisees stand out. Recurring revenue.  Unlike other home services like painting, closet systems, garage systems, gutters, and other residential products and services, Poolwerx franchisees have recurring revenue.  Franchisees’ revenue doesn’t solely depend on new business.  Anyone who has ever owned a business knows that it is easier to grow a business when you are building on a base of customers you can count on each month to generate revenue. Building equity. Recurring revenue businesses like Poolwerx not only generate revenue, but also help owners create equity and build their net worth.  When it is time to sell, businesses with repeat customers create recurring revenue which business purchasers find attractive and often pay a premium for. Low entry cost.  Franchisees can be acquired for under $100,000 including working capital. Easy to start.  New franchisees can be open for business within months of deciding to move forward and business can ramp up quickly. Break-even.  Poolwerx franchisees have low fixed costs, translating to better break-even points and quick ramp ups. Multiple revenue streams.  Unlike home service products, Poolwerx franchisees diversify their revenue over services, products like chlorine, salt chlorinators, preventative maintenance (like algae treatments), repairs, equipment sales and installation (pool filters) and retail sales. Amazon-resistant.  Pool service and repair seemingly cannot be serviced through online retailers nor can it be outsourced to other countries.  With their small footprint retail model, Poolwerx franchisees become their community’s local pool and spa experts. Professional marketing support.  As new customers select their pool service company through Google searches, online reviews, and social reputation, Poolwerx franchisees benefit from Poolwerx’s experienced digital marketing team.  This is a service many independent pool services don’t have the money or sophistication to compete.  Technical training and support.  Poolwerx corporate office maintains a state-of-the-art training facility for pool service technicians and franchisees to stay current with the latest products and technology. You can also obtain CPO (certified pool operator) certification. Highly scalable.  Franchisees can grow revenues within existing territories by adding retail and other related products and services as well as opening new territories.  Poolwerx is expanding rapidly across the United States, but prime territories are still available.   If you want to learn more about investing in a Poolwerx franchise, request more information through our online contact form or call us at 1-800-407-6657. Learn how to become financially independent while leveraging 25 years of award-winning support and training. Click here to access our online contact form
Poolwerx: Available Territories and Rapid Expansion Poolwerx, an industry leader in the pool, hot tub, and spa maintenance, is proud to announce that we are expanding throughout many Southern and Western U.S. states. Pools are on the rise. In the first three quarters of 2020, about 94,000 residential pools were built in the United States. That's a 21 percent increase compared to 2019. Warm weather states such as Texas, Arizona, and Florida issued 30 percent more pool permits than the year before. Some areas saw a 400 percent increase in hot tubs. Each of these new pools and hot tubs requires regular maintenance. It's no wonder that Poolwerx is now the fastest-growing pool and hot tub aftermarket service provider, in one of the fastest-growing industries, in the United States. Why Invest with Poolwerx? Unlike many franchise opportunities, Poolwerx offers unprecedented Franchise Partner support and training franchise owners expect. No previous industry experience is required to flourish as a Poolwerx Franchise Partner. Training and Support At Poolwerx, we shine in the areas of franchisee training and support. It's in our combined best interest to see all franchisees succeed.  Training includes such topics as:     Pool, hot tub and, spa management - Before coming to Poolwerx, most of our Franchise Partners were new to pool, hot tub, and spa management. By the time they graduate from our comprehensive, structured training program, supported by field visits, they are among the best trained in the industry. We provide ongoing training, especially as new technologies, such as non-chlorine options, emerge and networking opportunities with staff and existing franchisees.     Sales - Backed by Poolwerx's marketing infrastructure, our sales training teaches our franchisees Partners to sell new business and drive top line revenue.     Business management - To run a successful business, owners need more than just sales and service training. That's why Poolwerx offers franchisees robust back-office operations such as IT, marketing, bookkeeping, accounting, human resources, and more.     Franchisee network - Tap into the collective experience of fellow franchisees.  Between our franchisees and our support network, new franchisees would be hard-pressed to find a situation we have not already encountered and solved. Brand Strength Poolwerx is a time-tested 30-year old brand, well-respected by both customers and suppliers.  Purchasing Power Poolwerx franchisees have the benefit of mass purchasing power, giving franchisees priority and price advantages with key suppliers. Marketing Support As residential and commercial swimming pool owners often make their purchasing decisions based on online advertising and research, the small independent servicing companies who currently make up the bulk of our industry struggle to keep up.  Poolwerx franchisees are supported by expert marketing professionals proficient in digital advertising and social media promotions. Poolwerx Franchise Opportunities When it comes to Poolwerx franchise territories, the sky's the limit. Even cool Northern U.S. states offer a year-round spa, hot tub, indoor pool business, and summer outdoor pool business. Some regions are experiencing exceptionally rapid growth in pools, hot tubs, and spas. We have existing opportunities in: Arizona California - particularly, but not limited to, the San Diego market Florida - we're seeing significant growth in the Panhandle area Georgia Nevada North Carolina South Carolina Texas - specifically, but not limited to, Houston and Dallas Virginia If you want to learn more about investing in a Poolwerx franchise, request more information through our online contact form or call us at 1-800-407-6657. Learn how to become financially independent while leveraging 25 years of award-winning support and training. Click here to access our online contact form

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