Is Poolwerx the Next Big US Brand?

Being in the swimming pool industry has never been more exciting. Whilst many others suffered during the past two years due to the effects of Covid-19 and a challenging economic environment, our industry started to grow.

As the pandemic is receding, the swimming pool industry continues to grow and offer outstanding opportunities for entrepreneurs willing to develop a pool service, maintenance, and repair business with a difference.

An Industry Set For Growth

In the United States, pool and spa services are a mature industry that is estimated to be worth over $6 billion. The Association of Pool and Spa Professionals (APSP) estimates that there are more than 10 million residential and over 300,000 public swimming pools nationwide.

Residential swimming pools especially are a major investment for their owners. For most people, their swimming pool is their second most valuable asset after their home and before their car. For that reason alone, swimming pool owners are committed to getting the best care for their pools. During the pandemic, that commitment grew even more solid as owners spent more time at home using their pools.

For many, their pool was transformed into the main gathering place for family and friends. Maintaining it and investing in improvements became even more of a priority. Others decided that it was finally time to add a swimming pool to their property. As a result, the demand for high-quality pool services increased.

How Your Business Can Benefit from Franchising

Despite the pool industry’s maturity across the United States, it remains fragmented. No single player currently holds more than 5% of the market. Many residential and commercial pool owners rely on small pool contractors that are often recommended by word of mouth.

This situation opens opportunities for a professional, streamlined pool service, maintenance, and repair franchise. Poolwerx is ideally placed to fill that space and help you grow your pool business together with us.

We have the track record to prove that we can grow market share for pool contractors. Our business was founded in Australia where Poolwerx franchisees currently hold 30% of the country’s pool maintenance business. In the United States, the pool maintenance market is ready for a similar development, and we are here to fill that gap together with our franchisees.

Don’t take our word for it. Poolwerx has been evaluated by the Franchise Performance Group (FPG), a specialty consultancy firm for the franchise industry. The FPG believes that we are on the brink of becoming a regionally recognized brand with the potential to dominate the entire country. Our recipe for success is the strength of the Poolwerx system, the market’s fragmentation, and the high quality of customer service our current franchisees deliver. This is an excellent time to join the team and grow your business with us.

A branded service like Poolwerx immediately lends credibility to a pool service business. Liveried vehicles, employees in uniforms, and professionally laid out retail locations all contribute to the professional image customers love. This approach has allowed us to be successful with residential and commercial customers.

Think about it – you are asking your clients to trust you with one of their most valuable possessions. Naturally, they will feel more comfortable doing that if your business is part of a recognizable brand without losing its identity.

Is Poolwerx the Right Fit?

Franchising is all about finding the right business idea and ensuring an excellent fit between the franchisor and franchisee. The pool industry is growing, making it an excellent proposition for investment.

With that consideration out of the way, it’s time to take a closer look at what Poolwerx can deliver for your business:

  •   High revenue potential
  •   Low barriers to entry
  •   Training and support 
  •   Multiple revenue streams

We understand that you’re in business to make money. That’s why we’re happy to share that our average franchisee generates more than $1.7 million in annual revenue on an initial investment of $100,000. This is far more than you can expect from other franchisors.

Accessibility is another one of our principles. The Poolwerx system allows you to start small, with a limited investment, and then grow your business over a few years. Most franchisees move from mobile services to a retail-based model over time. They start by servicing residential clients and then move to a combination of residential and commercial customers. In short, our franchisees are growing with their customer base.

If you’re not yet experienced in the industry, we can provide thorough training to help you get going. Plus, remember we’re all part of a team, and we’re here to support franchisees when they need us.

Relying on one single revenue stream is a risky strategy for any business. Poolwerx helps you put your business on a stronger basis that reaches beyond regular pool cleaning and servicing. Lucrative equipment and accessories sales and installation are another income stream. In addition, there are pool repairs.

Are you ready to take the next step? At the end of the day, our people make our business. That’s why we’re here to tell you more about the benefits of Poolwerx and how we can grow together. Alternatively, take a look here. We’d love to hear from you.

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