USA the next frontier for multi award-winning WA franchise manager

Hot on the heels of being named Field Manager of the Year at the recent Franchise Council of Australia (FCA) WA Excellence in Franchising Awards, multi award-winning Perth businessman and Poolwerx franchise manager Darrell Doust will now share his expertise abroad as a development partner in the Poolwerx US branch.

Mr Doust, previously the Business Development Manager for West Australia, has been instrumental in growing Poolwerx’s business over 12 years with the company.

He said while he was flattered to be recognised by the industry body, the real thanks needed to go to the 13 franchise partners he managed.

“The group of franchise partners I worked with made my job easy as they were super focused and ready to follow the system and achieve their goals,” he said. “We were able to make WA one of the most successful regions generating over $19million in turnover across 39 territories.”

Mr Doust founded pool and spa care business JAG Poolcare in Perth before selling his business to Poolwerx in 2003 as part of a growth strategy.

He eventually graduated from operating his own Poolwerx franchise to managing the entire network of franchise partners across the state as the Master Franchisee in the region.

“Thanks to 17 years of experience as a franchisor, franchisee and franchise support operative, I have a thorough understanding of the entire franchise lifecycle and the needs of all parties involved. My experience has given me a great appreciation for franchise operations and a broad understanding of business and finance management principles.”

The success he, along with his wife Diane, were able to achieve led the franchisor to the conclusion they would be the perfect management team to guide new franchise partners in America.

“It’s a very exciting time for us as we settle into a new country and be part of a new wave of growth at Poolwerx,” he said. “My role has always been very fulfilling as ultimately it has been about helping people be successful in business, and I get to do this all over again in a new market and country.”

Poolwerx CEO John O’Brien said Darrell was very deserving of all the accolades that had come his way.

“Darrell has played such a huge role in growing our business in WA, and his experience and advice has been invaluable to so many of our franchise partners. While he will be greatly missed over here, we are delighted that he is staying with the company, albeit overseas in the US, where I am sure he will be as tremendous an asset as he has been for us here for so many years.”

Darrell and his wife Diane have won many accolades for their service in West Australia. Darrell previously won the FCA Field Manager of the Year in 2013, with the couple also winning the award together in 2010.


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